[Wojnarowski] Kidd was ultimately uncomfortable with the idea of pursuing the opening after Damian Lillard publicly called for his hiring within hours of Stotts' departure. The public nature of the endorsement left Kidd feeling he would put both Lillard and Portland in an awkward situation.

Source: https://www.espn.com/nba/story/_/id/31577200/jason-kidd-says-vie-fill-portland-trail-blazers-head-coaching-vacancy

Full quote:

Kidd was ultimately uncomfortable with the idea of pursuing the opening after Blazers star Damian Lillard publicly called for his hiring within hours of Stotts' departure on Friday night. The public nature of Lillard's endorsement -- telling Yahoo Sports that "Jason Kidd is the guy I want" -- left Kidd feeling he would put both Lillard and Portland's process in an awkward circumstance should he pursue the opening.