Slightly disappointed AEG/Crypto.com Arena outbid the city of Boston, who was going to rename Staples Center "F*** The Lakers Go Pats" Performing Arts Center
Downtown Los Angeles' Staples Center, one of the more iconic sports and music venues built in the last 25 years, is getting a new name, stakeholders announced late Tuesday.
It will be called Crypto.com Arena following a deal with Staples Center owner AEG, the entertainment conglomerate associated with Denver billionaire Phil Anschutz, the cybercurrency platform said in a statement.
The broader naming deal also includes making Crypto.com an "official cryptocurrency platform partner" for the Los Angeles Lakers and Los Angeles Kings, which play home games at the venue, the company said.
The name takes effect Dec. 25 as part of a 20-year agreement, and a new logo will be unveiled that day, but it will take until roughly June for all external signage to reflect the new name, Crypto.com said.
Loool
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