[Reiter] Trae Young is not beloved, sources say, and there’s a strong view that Young fails to lead, to understand or care to understand what is required of him… the team’s vibe has been described by various sources as “broken,” “ugly” and “total shit.”

Starting with the locker room, it's no secret there's a serious disconnect between Young, the team's star player, and many -- though some say nearly all -- of his teammates. He is not beloved, sources say, and there's a strong view that Young fails to lead, to understand or care to understand what is required of him, and that as a result the team will never achieve what it should until that reality is fixed.

Not that trading him would be easy: "They'd want a ton for him," one NBA executive said. "And I don't think there's anyone willing to pay what they'd demand."

Or, a bit more harsh, as one GM put it: "You can't win with him."

This is where Snyder comes in with a handful of helpful strengths.

Snyder is credited with developing strong cultures, also particularly important in Atlanta, where the team's vibe has been described by various sources as "broken," "ugly" and "total shit."

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