What non-basketball related aspect unironically affects a player's individual ranking in basketball debates?

For good or for worse, what non-basketball related aspect affects a person's ranking?

For example, I think Jokic, Curry, and Duncan get so much ranking boost because they're likable personality-wise.

People nowadays refuse to rank Karl Malone because he's a statuatory rapist.

Honestly, Trae Young is underrated as hell but I honestly think his terrible hair drags his rankings. If he looked like Steve Nash, he'd probably be ranked appropriately.