[Howe] “It’s (Christian) Kirk’s fault ... What happened to Kirk is 100 percent the issue.” - An anonymous coach on the recent lucrative wide receiver contracts

Rise of the receivers: How WRs’ new leverage is impacting roster-building strategies

Rather, place the focus on the Jaguars, who signed Kirk in free agency to a four-year, $72 million contract. He merely reaped the benefits of maximizing his opportunity. Kirk is set to earn $38 million in the first two years of the deal despite never reaching 80 receptions, 1,000 yards or 10 touchdowns in a season.

“How much Kirk got really vaulted the money,” a third executive said. “That was huge for (Adams and Hill) to get those historic deals. It put more pressure on those clubs to make sure they meet those needs.”

Players understand the market value of their contracts will have a shelf life, but Kirk’s deal was an eye-opener for every team in the league. For example, Rams receiver Cooper Kupp signed a three-year, $47.25 million extension in 2020 and then doubled Kirk’s statistical output as the NFL’s Offensive Player of the Year.

When Kirk signed last month with the Jaguars, the Rams knew they had to make sure Kupp was still happy with his terms, according to sources. Kirk might have also helped Kupp earn another raise if those discussions progress.

“Players of more worth than Christian Kirk are going to be demanding a lot more money, and you’re going to have to do it,” the coach said. “Davante is one of the best, so nobody is going to say he shouldn’t be getting this contract. I mean, it’s Davante Adams. But Christian Kirk? It causes unnecessary consternation.”